Adha Zelma Jewelry – Lookbook “5”

Ashay produced the look book for Adha Zelma jewelry’s new line “5.” These celebrity designers created quite a spark in Fall Fashion Week 2010 at NOLCHA. Ashay was along for the ride; we art directed the shoot and rocked the lookbook. Bold statement pieces encircle you. A desert song of chunky nuggets, facets, plumes, ivories, water geodes, sterling silver and 24-karat yellow gold-plated Czech beads. Learn More: AdhaZelma.com Download... Read More

Center for Constitutional Rights – Interactive DVD + Brochure

Center for Constitutional Rights Brochure and Interactive DVD. The fund-raising appeal targeted the Gen-X market to take action, get involved and donate funds to the Center of Constitutional Rights. The brochure and DVD were used as a direct-mail campaign. For over than 35 years, the Center for Constitutional Rights has fought for justice. By applying both domestic and international law, CCR has emerged as a pioneer and leader in the ongoing quest... Read More

Bed-stuy: Be Heard. Be Counted.

The NYC Mayor’s Office of Comprehensive Neighborhood Economic Development  & Coalition for the Improvement of Bedford-Stuyvesant needed  an aggressive marketing strategy to engage and inform the members of the Bedford Stuyvesant community about the importance of participating in the 2010 Census.   Our response, an integrated campaign including a micro site, PSA, grassroots street team and video contest! Collateral #gallery-1... Read More

BSDC Fresh Start PSA & Quick Tips

“Fresh Start PSA” Get the Flash Player to see this content. var params = { 'allowfullscreen': 'true', 'allowscriptaccess': 'always', 'wmode': 'transparent' }; var attributes = { 'id': 'video1', 'name': 'video1'}; var flashvars = { 'file' : 'http://www.ashay.com/media/BSDC-Fresh-Start-PSA30.flv', 'width' : '480', 'height' : '390', 'controlbar' : 'bottom', 'dock' : 'false', 'icons' : 'true', 'logo.hide' : 'false', 'logo.position'... Read More

Roxanna Floyd Pilot (video)

Roxanna Floyd’s “Beauty Box” pilot. Get the Flash Player to see this content. var params = { 'allowfullscreen': 'true', 'allowscriptaccess': 'always', 'wmode': 'transparent' }; var attributes = { 'id': 'video2', 'name': 'video2'}; var flashvars = { 'file' : 'http://www.ashay.com/media/Roxanna-Floyd-ots.flv', 'width' : '480', 'height' : '390', 'controlbar' : 'bottom', 'dock' : 'false', 'icons' : 'true', 'logo.hide' : 'false', 'logo.position'... Read More

RushmoreDrive Profile Video

RushmoreDrive.com pre-launch profile. Get the Flash Player to see this content. var params = { 'allowfullscreen': 'true', 'allowscriptaccess': 'always', 'wmode': 'transparent' }; var attributes = { 'id': 'video3', 'name': 'video3'}; var flashvars = { 'file' : 'http://www.ashay.com/media/RushmoreDrive-FineCut3c.flv', 'width' : '480', 'height' : '390', 'controlbar' : 'bottom', 'dock' : 'false', 'icons' : 'true', 'logo.hide' : 'false', 'logo.position'... Read More

The ISIS Project

The Challenge Create a brand strategy and an integrated awareness campaign for The ISIS Project, an HPV and cervical cancer initiative targeting African American women on the need for regular screening to ensure early diagnosis and treatment. African American women have the highest cervical cancer death rate of any group of women and die at twice the rate of white women. Research showed that lack of information, affordable health care and a distrust... Read More

Catch-A-Fire “Street This” (video)

Catch-A-Fire “Street This: Bust A Move” (episode 1) Get the Flash Player to see this content. var params = { 'allowfullscreen': 'true', 'allowscriptaccess': 'always', 'wmode': 'transparent' }; var attributes = { 'id': 'video5', 'name': 'video5'}; var flashvars = { 'file' : 'http://www.ashay.com/media/street_this_episode1.flv', 'width' : '480', 'height' : '390', 'controlbar' : 'bottom', 'dock' : 'false', 'icons' : 'true', 'logo.hide' :... Read More

CAFeCards: Fuzebox

Artist: Fuzebox Album: A Touch In A Dream  Read More

CAFeCards: Bobby Bell

Artist: Bobby Bell Album: ‘Bout Time  Read More

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