Team – How The Magic Happens
For the past 14 years, Cherise has executed the creative direction for Ashay’s adventures and brings unique conceptual thought to visual and motion design. Her responsibilities include directing all creative design, implementing project visual parameters, style guides, motion design conceptualization and storyboarding, art direction, and all design-related elements and visual standards.
As project manager, she has the ultimate responsibility for the outcome of the project, including scheduling, managing resources, line production, and defining the tasks to be accomplished. Cherise has an understanding of, and is conversant, in all areas of the production process, from directing to interface design and programming to usability testing and documentation. Being multilingual is one of her Cherise’s assets; she waves her magic wand and effortlessly facilitates communication among the creative team members translating the client’s needs and desires.
Cherise has led the team on successful projects for clients such as Bridge Street Development Corporation, Araceed Partners (Investment Bankers), CUNY, NPD Group, New York University, CMP Media, Inc., Freedom To Marry, The Center For Constitution Rights, The Balm In Gilead, The ISIS Project, Essence Communications Partners, Radio One, and TV One. Cherise earned her Bachelor of Fine Arts from Webster University’s Conservatory of Theatre and Dance. She has 12 years of marketing and strategy experience and 15 years as an entertainment professional.
Stephen A. TrahanMiller
A broadcasting, new media professional, Stephen has played every role from producer to editor to late-night HTML guru. Stephen began at an NBC affiliate in the Midwest then moved on to work for HBO, Showtime and the USA Network. Stephen carries an impressive list of credits with more than 15 years of broadcast experience for brands such as: NBC, ABC, CBS, The Discovery Channel, ESPN, Ford, and Seagrams.
Super powers include the orchestration of our creative players consisting of project managers, writers, artists, producers, dj’s, street teams, designers, actors and other production team members. Additional duties include functioning as liaison for the creative, content and technical teams. He has delivered interactive programs for clients including The Balm In Gilead, Know The Facts Don’t Lose Your Home, GMHC, The Sister Fund, TV Land, Kool-Aid, TV One, Radio One, Sheridan Broadcasting Group, Avocet Travel and Ogilvy PR.
Co-Founder/Vice President Strategy/Technical Director
Lisha’s “triple threat” talents seamlessly navigate the paths between artistry, technology and strategy. With more than 15 years of experience in theatrical production, and custom application development Lisha has lead the Ashay team in developing leading edge solutions for clients such as The Associated Press, The Balm In Gilead, Essence Communications Partners, Catch A Fire.com, Center for Constitutional Rights and TV One.
Lisha’s expertise includes strategy, conceptualizing, storyboarding and developing the back-end architecture for Ashay’s custom applications. A graduate of Webster University’s Conservatory of Theatre and Dance Lisha worked with the Cornell Interactive Theatre Ensemble at Cornell University training companies such as Bayer, Merck, SC Johnson Wax and Lucent Technologies in the diversity training.
The experience of combining interactive improvisation, scripted performance and education, compelled Lisha to capitalize on new media to further her goal of bringing new concepts to as wide an audience as possible – delivering creative, culturally sensitive and cutting edge content, programming and entertainment. Her idea was not just to entertain, but to make a significant difference — to transform.